So you think your obscure little lone wolf business can't compete with big box organizations that steamroll their competition and pancake independent entrepreneurs?
After all, how can you and thousands of other small-time operators working out of a home office compete profitably in customer markets where the big boys have their products stacked high and deep and their margins honed razor thin?
Just how do you run a bootstrap business and attract customer interest and trust in the midst of mammoth ad campaigns and non-stop glitzy intrusions?
The answer, of course, becomes clear when you observe big business bureaucracy, entrenchment and lack of mobility - the exact characteristics that expose goliath's vulnerabilities and the liabilities of size.
Here are five of the top ten common big business drawbacks that smart lone wolves like you can quickly exploit and turn about-face to your own huge operating advantage:
1. Big business is "beholden" to shareholders, investors, lenders, and decision-makers that often know absolutely nothing about specialized markets, niche products, and consumer preferences.
2. Large organizations typically group employees functionally by what they add to the business bottom line, i.e., research and development, sales, operations, technology, customer support, and on and on. Vast amounts of company effort, time, and money are spent orchestrating efficiency and harmony.
3. Big business is bloated with big financial risk, big headaches, and critically precise margins. Many millions are at stake every day. A few misguided decisions create enormously complex corporate hurdles.
4. Likewise, largeness usually implies slow operating decisions, drawn-out product development, and a snail's pace during change. You can exploit this slow speed and "churning" with your lone wolf agility.
5. National and global corporations, by design, strategize to dominate their market, crush the competition and play one-upmanship with one another. You don't have to worry about such things when you focus on your unique, one-of-a-kind business approach and offerings.
I'll give you five more reasons why the Lone Wolf can compete with big business in Part 2 of Big Business Bloat. Stay tuned!
 |
Post#3 |
» "Big Business Bloat" - Part 2 from LoneWolfTracks
Corporate size, expertise, muscle, financial strength and access to mass markets may seem like insurmountable advantages that the small business owner can never successfully compete against. Not so, thanks to the Internet! [Read More]
Tracked on: February 20, 2006 8:28 AM | Permalink to Trackback