Creating and operating profitable solo work-from-anywhere digital businesses

The thought of competing against huge corporations and the steam-rolling tactics of financial goliaths scares many would-be entrepreneurs.

In fact, I have a sense that this seeming "road block" may stop many aspiring small business owners from even pursuing the dream of going into business.

But I can tell you that there are hundreds of thousands of solo small-time operators working out of a home office competing profitably in customer markets where the big boys have their products stacked high and deep.

The key, of course, is to choose your niche wisely, specialize deeply, focus on your strengths, and forget about going up against the juggernauts head-to-head.

Here are five more reasons why the Lone Wolf can compete successfully against the large and well-healed corportations.

(Continued from Big Business Bloat - Part 1)

6.  The big boys are forced to engage big markets, or diversification and breadth of product.  They don't pay attention to "under the radar" niches that can't support their voracious appetites.

7.  Corporations are often swollen and bulging with their attention fixed on mass appeal and a mindset riveted securely to a middle-of-the-road mentality.  They can't afford to play the edges or cater to off-the-beaten-path audiences.

8.  Big business chokes on individual consumer preferences, personalized attention, and one-time off-the-wall customer requests.  You can satisfy them all and be paid handsomely in the process.

9.  Huge organizations are afraid to offend or step on toes, quick to apologize, and must seek to satisfy the majority of their customers in all they do and say.  Democracy is never forced upon the lone wolf.

10.  Finally, big business is boring, plain vanilla, and typically intolerant of outrageous ideas and “rock the boat” strategies.  But you can profit wildly from creative and offbeat products, strategies and execution.

Corporate size, expertise, muscle, financial strength and access to mass markets may seem like insurmountable advantages that the small business owner can never successfully compete against.

Not so!

In our next post, we'll explain why you and other lone wolves have the upper hand over big business when it comes to carefully chosen operational advantages . . . but you must pay close attention to your business niche, your revenue model, and the strategies you employ to carve out your own territory.

You'll learn how the cunning Lone Wolf makes a killing while the wolves of the pack often starve!  Stay tuned.

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