Some call it "the paralysis of analysis."
Others refer to it as "a mental block" or "brain freeze."
But whatever you call it, don't let it get in the way of you coming up with a sound and workable business idea.
You see, more than a few aspiring entrepreneurs mistakenly believe that they must come up with an idea that will appeal to the masses - that will become the "next big thing." If they don't get that flash of inspiration, they hesitate to get going on anything.
I say, "don't worry about finding the perfect idea - just find a good idea, test it, and then develop your business around being exceptional in your niche in some way."
There are some common misbeliefs that some folks get hung up on as they think about going into business for themselves:
* I have to invent or create a product that is unique - that hasn't been seen before
* I have to find a business niche that is without competition
* I must figure a better way to provide my service or give my advice
* I have to be different, innovative, or singular in my effectiveness
Truth be known, a very miniscule number of successful businesses are built upon unique, cutting edge, and never-before-attempted ideas.
That doesn't mean that your business can't be unique or unparalleled in some way. The most successful businesses are those that rise to the top of the pack of competitors because they are exceptional in some (or several) ways.
Maybe your business is exceptional in its customer service, in its speed and accuracy of handling orders, or in the low pricing of your products. It could be anything.
When Jeff Bezos began Amazon.com, I'm sure he didn't let the fact that there were millions of bookstores in America get in the way of his entering that market.
Instead, he found a way to make buying books easy, convenient, and cheap. He also came up with a strategy to offer Amazon's customers the best selection of titles anywhere.
Granted, you may not become the next Amazon in your Lone Wolf business. But you don't have to be that innovative or leading-edge to be successful.
Just try to find an idea that takes full advantage of your own knowledge, skills, and experience. Determine how it is that you can become exceptional in the eyes of your customers (some call this your USP or unique selling proposition).
If you can figure out how to become the very best at what you do, your customers will help you to know what they want . . . if you ask them . . . and then listen to them.
Besides, the "next big thing" rarely starts out that way in the mind of its creator. Great ideas develop over time through continual testing, changes, and redevelopment. Your best business ideas will most likely surface over time as you "work" them.
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