Coming up with a workable Lone Wolf business idea is only a beginning. If whatever that idea is never develops beyond a thought, your dream of a real business will never happen.
In fact, let me be so blunt as to say that your chances for success in any business creation attempt will be directly proportional to your ability to translate ideas, and feelings, and thoughts into executed action steps.
Every new product and service that you see in the world today is the result of someone's acting upon an idea and following through by executing a series of steps that eventually resulted in the product's launch.
There may have been many, many people that had a similar, or even the exact same idea.
Some didn't know what to do with the idea. Some are still working on developing the product. Some are researching the market. Others are testing their product. Most likely others worked on the same idea for a while then decided they couldn't make a profitable product out of it.
Who knows how many entrepreneurs had the very same idea but shoved it into the recesses of the mind only to be pulled up later - most likely when it's too late to commercialize or be successful.
Here are the steps I see in moving most any idea forward. (We will go into more detail later as we concentrate on each of these critical actions.)
1. Research the idea online. Look for duplicate or even similar products that are already on the market. Check the forums, chat rooms, and product review sites for valuable customer feedback and preferences.
2. Test the idea on your perfect customers. Define who is your "perfect" customer and figure out how to contact some in this group. Collect opinions, preferences, favorite "brands," features everyone's talking about, etc.
3. Develop the draft or prototype. Don't worry that it's not perfect at this initial stage - you're just trying to test the waters to see if there is enough interest to make continuing worthwhile.
4. Refine it, if you can, by first letting a few key players try it and then modify the product to include their suggestions (if valid.) (Now may also be a great time to get testimonials from these experts for your marketing)
5. Develop simple marketing strategies/materials so you can launch.
6. Launch the initial test with controls; get feedback.
7. Evaluate, modify, re-launch to a wider audience once you have made any changes to the product.
8. Continue to follow through with additional launches after applying the "evaluate - refine - modify - test" cycle to your product.
One of the great things about the Lone Wolf solo business strategy is that the product cycle online is very short and modifications and new roll-outs can happen in a matter of a few days time.
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