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Feb28
"What does your personality have to do with your future success as an entrepreneur?" - Part 1

Often magazines and news articles about self-employment include tests or checklists that you can review to see if you possess the traits or qualities that are necessary to become a profitable business owner.

Do you have the traits or qualities that most successful entrepreneurs possess?You might wonder how accurate such "predictors" are of future success.

My experience in studying a number of these tests is that results vary somewhat depending upon the audience polled and the skill of the survey designer and the results analyst.  Nothing is black and white.

So are these predictors useless?  Do they have any value to aspiring solo business owners?  Here's my take:

Indicators or predictors are just that - they give us some clues about what might be - based upon probabilities captured in repeated tests.  There are always exceptions and cases that fall outside the expected range of results.

So it is with certain personality traits.  Over the long haul, entrepreneurs may typically be expected to carry certain characteristics, but there will be plenty of examples that lie outside the norm.

I see the value in studying these particular personality traits, not in terms of a way to weed out those who most likely won't be successful in business based on the averages, but as a survey of the types of qualities and mindset that have served entrepreneurs well in the daily circumstances they find themselves.

Here's an example:  one of the traits often associated with successful small business owners is their willingness to take on risks.

If you saw this question, "Are you willing to take risks?" in a personality survey, you may be led to conclude that if you're risk averse and try to avoid such situations, you're probably not cut out for small business.

In my way of thinking, that conclusion is wrong.

My view is that risks in business are a fact of life - they will come, and come often in the decisions of the day.  Being risk averse doesn't mean that you can't take on some level of risk - to me it signifies that having such a trait will cause you to do things that will lower and minimize the downsides that you could be exposed to in the risks you are taking.

If you don't want risk, it doesn't mean you shouldn't be in business.

So it is with many of the self-employment traits that are usually associated with future success in business.

If you are easily bored you will find yourself within the ranks of typical entrepreneurs, at least according to most of the surveys.

But if you don't get easily bored, I wouldn't count yourself out as a good candidate for solo business.

In the next installment, I'll share the personality traits that most entrepreneurial tests include as indicators of coming success.

Steve Browne, Lone Wolf Tracks author Post#39

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