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Mar31
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No one knows the exact number, of course, but professional marketers generally agree that a strong and powerful headline accounts for 70-80% of the effectiveness of every advertisement.
That's a pretty remarkable statistic when you think about it. A few words at the top of the ad can either make or break the selling power of the entire remaining ad copy.
Why is that true? Well, if you consider that most readers sprint from one headline to the next when they "read" a newspaper you'll understand that the viewer is randomly (or maybe methodically) sorting each entry to find clues that tell him "this might be the type of content I want read more thoroughly."
Headlines are usually bold, easy to locate, and often they are summaries of the content of the ad or article. At a quick glance, it's pretty easy to decide if you want to stay and dig deeper or jump to the next headline.
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Mar31
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If you learn to become outstanding at marketing, your business will have an excellent chance of becoming extremely profitable.
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Here are some of the elements that I have noticed in the great direct response ads that have been memorable to me.
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Direct sales marketing is all about grabbing attention, pulling the reader into a story with emotional involvement, and ushering him down a narrowing path ending with his credit card action on your behalf.
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I know of no other activity required of business operators that can be so frustrating, expensive, and fickle as the advertising game.
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Mar30
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If you build all, or as many of these characteristics as you can, into your content, you'll have an excellent chance of stopping the prospect in his tracks and appealing to his feeling that he needs to stop and sample this content.
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If you run a solo business and you haven't mastered the skill of bringing focus to a task, you will be wasting time, effort, and resources which will cause your business to be less productive and efficient than it could be.
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Focus means adjusting or directing your vision toward a narrow and distinct purpose.
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It's certainly not to soon to begin planning your Lone Wolf global business strategy.
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Internet business is still in its infancy and it's not too late to at least start thinking about gearing up for global business, even if you're just a Lone Wolf working from home.
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Mar29
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I'm always keeping an eye out for the latest software or information that is going to be a boon to my business. As it turns out, the parade of products and gizmos that are available is constant and never ending.
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As you consciously practice these steps or skills of listening, you will get better and better at understanding the needs and wants of your customers.
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I don't think it will be long until the visions of both higher education and the business community embrace one another to better train and prepare our young people for careers in business ownership.
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A small student run business is easy to create, very inexpensive, and could lead to a great education in entrepreneurship if it is executed and run with balance and attention to academic priorities.
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There was a time not long ago that conventional wisdom taught us all to land a good job with a solid company and stay on board until retirement.
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Mar28
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We are all in love with our own product ideas. We all have fantasies and dreams about how successful they'll be since everyone's going to want one.
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This step would be at the very top of my list of things to do in starting a business, regardless of what kind of business it was.
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A joint venture is simply a partnership created to take advantage of non-competing products or services that are extended to the customers of the partner's businesses.
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The next time you want to increase your sales, think seriously about implementing some type of customer referral system at your web site so that your happy customers can help you with your business marketing at no additional cost to you!
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Strike while the iron is hot. Sell the customer the additional product while he is still "stoked up" about buying the first product.
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Mar27
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Many top affiliates have large mailing lists and ready access to the targeted customers you can't approach on your own.
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Once you have the stats from your web site, you can begin to compare one campaign against another and test varying methods of advertising, places you market, and even ad copy to understand which options are generating the highest sales.
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Most customers that become irate for one reason or another are the same personality types that will go out of their way to be just as vocal and evangelistic about something that they like.
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Draw your customers (friends) into a personal and trusted relationship.
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Tell stories, like one close friend would tell another, in your advertising, your web copy, and in your communications with your customers.
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Mar25
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Maybe the biggest reason to offer your customers a forum at your web site is this: a forum allows you to leverage your own knowledge and insight.
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Getting reciprocal links is a strategy that you may want to employee in your own business.
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Today it's all-out war when it comes to competing for top billing: the rush to grab the very highest search engine rankings for competitive key words that drive tons of traffic to the winners.
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As a solo business operator, you will be in charge of optimizing your site for key words, meta tags, and other little HTML goodies that tell the search engines what your site is all about.
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One of the technological advances of the past few years is the emergence of RSS, "rich site summary" in the beginning, but today more often referred to as "really simple syndication." Learn what it is and what it can do for your web based business.
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Mar24
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I have a few suggestions about shipping products that will hopefully help you in your business to avoid the pitfalls and traps that some businesses have fallen into in the past.
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In my mind, having to ship merchandise, keep inventory on hand, box and package products, etc, is the reason I feel strongly about solo operators focusing on information based business only.
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The uses and creative applications of auto responders are many and quite varied. But in every case, the result is that you are able to perform otherwise laborious and time-consuming tasks by setting up a system that does most of the work for you.
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Get an auto responder! It will save you hours and hours of work and will even perform prospecting and marketing tasks as well as customer service.
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In a sense, a potential buyer (the prospect) and the web site owner meet at the alter - the shopping cart - where they consummate the customer-seller relationship. But half, or more, of all potential unions are being scrapped by the buyer . . . and often it's the sellers fault.
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Mar23
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Be careful to study the numbers and understand exactly what it is costing your business to ship products at no cost to your customers on a weekly, monthly, or annual basis.
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If you choose to offer free shipping, that's certainly your prerogative as the business owner; but if your business can't really afford this luxury, it could become an awful drain on your capital.
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Drop-shipping could become your business "ace in the hole," but there are many dangers to avoid in this industry.
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Here are some more little operating changes that can easily be set up in an online business that will add greatly to your customer support process.
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How many people do you know personally that don't really care how they're treated? How many folks enjoy being ignored, lied to, ripped off, pushed around, run around in circles, or treated like they were criminals?
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Mar22
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If some basic conditions are present, the masses have the capability to produce better outcomes than a selected group of experts.
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Consumers prefer a good believable lie to the truth, so the marketer's job is not necessarily to be honest but to make his stories as convincing as possible.
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PR experts don't agree at all on which approaches to PR are the most effective and successful for business.
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You will be happy with your emails if you make the effort to pay attention to the little details and check your message over prior to hitting the "SEND" button.
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The Perfect Business is a mere 224 pages, but it describes plainly and simply that there is no better business model, no more perfect business, than a solo home business of the The Perfect Business is a mere 224 pages, but it describes plainly and simply that there is no better business model, no more perfect business, than a solo home business of the Lone Wolf persuasion.
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Mar21
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The little changes we make in how we do business can have huge and profound effects on our company success.
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If you pay close attention to the details of your site, like you would if you were selling your own direct marketing product, your affiliate sales can soar.
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Online, there is no greater flaw to a business approach than to try to sell something to everyone.
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If you continually work hard at positioning and are successful, you can ensure your long-term business profitability and dominance in your specific market niche.
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Depending upon the type of solo business you operate, and the needs that your business has to communicate with the "outside" world, you may want to consider setting up a private area on your company site.
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Mar20
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You will find this an easy read and full of both big and little bits of business startup wisdom that are a perfect complement to the Lone Wolf business strategy.
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Think how efficient and cost-effective your advertising and marketing would be if you had a small army of "volunteers" telling their associates about your purple cow products or business.
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PR can give your business the "break" you might not be able to get any other way. It creates opportunities for your business and increased selling of your products.
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Mar18
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Here is one alternative that some have chosen to exploit in order to draw additional profit out of the products they already sell.
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You don't have to be good at every aspect of business in your niche. In fact, you may only be exceptional at one thing.
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Solo owners need to understand the benefits of direct marketing to a targeted audience and focus their efforts in building a permission based list of loyal customers.
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To some people, each failure simply means there is one less alternative that needs to be considered in the search for a successful outcome.
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Stand on the shoulders of the giants that have gone before you. It will allow you to see much farther into the distance than you can on your own!
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Mar17
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Lone Wolf business is all about packaging your knowledge, skills, experience, training, and passion into information that is shared (for a price) with others that want to know what you know, want to do what you can do (or have done), or want to learn what you can teach them.
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This shift in business power to the people will dramatically change the lives of those that see its potential and learn to harness its magic.
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Often, all you need is a little eye opening to the possibilities of what might be, in order to adapt someone else's solution to your own situation.
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Outsourcing may be the very best solution to the dilemma the solo operator faces as he decides how to leverage his own personal time in order to handle all the many operating issues that small business requires.
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No longer does the owner need to make such an expensive commitment to his guess or hunch about which niche is profitable and which products will sell.
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Mar16
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Let's look at how the Internet, combined with the Lone Wolf approach to solo business, allows the entrepreneur to control and greatly minimize the risk of creating an owner operated small business.
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In the past, creating a small business has been a very risky proposition. The times have changed!
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The term "risk" has a very negative connotation for most of us; it suggests a situation that we'd prefer not to encounter.
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It seems that most of those who are successful in overcoming their fears find the power deep within themselves to meet their fears head on.
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In fact, in all my years in this line of work, I have never seen one dollar of "free government money" for creating new businesses.
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Mar15
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The smart business owner is one that recognizes and admits he has limitations in certain business areas and will seek out professionals who can advise and help him over the rough spots.
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Legitimate companies keep their financial transactions totally separate from those of the owner. So should you.
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But in your solo business, you are the marketing guru, the "lone ranger" that must save the day. If you don't understand this responsibility and take it seriously, you're likely to become the Captain of the Titanic steering toward your eventual demise.
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Believe me, customers will naturally tend to associate the quality of your products and services with the image you portray in your written and graphical work.
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Your business image is an important tool for your success because it can either add to the overall perception your customers have about you or it can leave prospects wondering if they really want to take a chance on dealing with such an amateurish or careless business.
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Mar14
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To me, at least, there are few bigger red flags warning you that something could be amiss than to see a business that doesn't welcome contact.
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You need to pay special attention to opening up your solo information business just as though you were giving your clients access to every nook and cranny of a physical store.
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You, as the solo business owner, just can't do everything your business needs by yourself in a vacuum. You will have to rely on, and trust, your relationships with service providers; so, it's best to treat them with loving care.
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If you want to have a professional and legitimate solo business, you must learn the discipline of setting goals and visualizing where your business will be in the future.
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Good data will allow you to better evaluate how your business is doing, how your sales are progressing, how well you are meeting or exceeding you goals, and it will "save your bacon" at tax time.
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Mar13
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I cant' overemphasize the notion that the most successful business owners are the ones that become "students" of small business and especially, their own business model and niche.
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Smart business owners recognize their own limitations and make up for the lack of knowledge and experience by seeking the help of other professionals.
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Understand, with crystal-like clarity, exactly what your business is, what it does, and how you will generate revenue.
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If your business appearance and products look sloppy, unprofessional, hastily thrown together, or suspect in any way, you will not be successful.
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Let's face it, many folks that start their own solo business are first time entrepreneurs. They have no history, background, or training in small business development or operation.
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Mar11
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There is a tendency among new business owners to price their products and services too low in the hope that they will attract more customers and not be given a reputation of being "overpriced."
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The next time you are trying to estimate sales projections, remember to be realistic, base your estimate on some defensible reasoning, and be conservative.
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There will always be a need for some level of product or customer support. You just need to make sure you have a clear picture of what that need will be and what it will cost your business.
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Consider these reasons why you should avoid being known for the lowest prices in town the next time you set a pricing strategy.
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Before you make the mistake of setting a price and then either losing your shirt on it or making no sales because you've priced yourself out of the market, I'd suggest you take a different approach.
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Mar10
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Many want to learn; but many, many more want all the work done for them.
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After awhile, it may begin to seem like all you're after is the customer's personal and confidential information - and his money.
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Today I had a rude awakening. I discovered I needed to practice what I preach. I needed to start taking my own advice.
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Mar 9
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The perfect business is one that is unique to the talents, skills, experience, and strengths of the owner.
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Can you imagine the advantages of taking a store into the home of the customer, both from the standpoint of the merchant and the consumer?
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Until you really delve in to the benefits and advantages of doing business in this manner, it's difficult to imagine how "cool" and effective digital information businesses can be.
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A virtual business can't have assets, employees, products and customers. Well let me tell you, Internet business is the real thing.
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I'd like to share with you the proven and time-tested ideas, tips, strategies, tools and techniques that profitable and growing small solo businesses use to build companies that have a sustainable revenue model, bankable assets, and inherent cash value.
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Mar 8
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Your business will not have a more visible or noticeable task than to properly handle email communications in a courteous and timely manner.
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I would encourage you to do a little research and study into the practice of hiring your children in your solo business so you'll at least be aware of the laws, regulations, and tax consequences of this practice.
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Always ask yourself: "Do I understand fully what I am getting when I make this purchase?" when you're thinking about buying a business.
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Should you consider buying an existing business rather than creating one from your own business idea?
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Finding a good idea, the right idea for you at this time and place, is paramount in your attempt to begin a profitable solo business.
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Mar 7
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These ideas should get you thinking about many additional ways you can present yourself and your business in the best light. Become a hero to your customers.
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These are logical and practical ideas you can follow in your own business startup mode to reduce your risk.
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Out-sourcing the tasks of a digital information business is easy over the Internet.
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Profitable companies develop systems of execution based on testing, modifying, and refining. Once they determine what works best, they simply repeat that formula or system over and over again.
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Your survival, and ultimately your success, will hinge on how well you grasp the leverage concept and make it your slave.
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Mar 6
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Once the business model is set up and the products created, the same "master" copies of information (digital files) can be used over and over to send customers their goods.
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Organizers can be lone wolves if they apply their business subject to the Lone Wolf strategy. Here are several ways they can do that:
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Large corporations all over the world got their initial start as a solo business that out-grew its owner's ability to handle all the necessary daily functions.
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Most attorneys, doctors, counselors, and accountants design their practices around the way their predecessors did business before them.
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Therein lies the real advantage of the Lone Wolf over the freelancer: the freelancer is paid for his time only while the lone wolf leverages his time to get paid passively into the future. There is a huge difference!
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Mar 4
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Your business will be better off, in the long run, if you promote your own products and services online.
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The greatest position to be in as a salesman is to be offering exactly what the customer is looking to buy.
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Here are ten suggestions to consider when writing your next killer ad.
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Solo business owners often prefer to do things themselves, to find their own way and blaze the trail as they go.
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Your EIN will be assigned to your business by the Internal Review Service. It's your taxpayer ID, so to speak, and it will be used by federal, state, and local governments.
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Mar 3
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MLMs attract part-timers and work-at-home types because most are very flexible, individualized, and allow you to set your own work schedule.
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Every business needs a skeleton, a backbone, a framework that gives structure and organization to the operation.
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Among the many choices the entrepreneur faces in setting up a business from scratch is deciding upon the type of structure he/she will set as the framework for the enterprise.
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If left unchecked, any one of these ten traits could become so rotten it spoils all the good apples in the bushel.
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Big companies no longer use the Internet for marketing their products only. In fact, they are moving away from that strategy quite quickly.
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Mar 2
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It is very important, especially before you make any permanent location decisions, to check with your city to see if what you plan to do is allowed in the municipal code.
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The county will want to monitor your sales, taxes and assets. They will extract business property taxes from your equipment if your business has such assets.
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Many States allow you to register a business name and structure and pay for their service online. So you may not have to leave the comfort of your home to handle this step.
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Granted, there are probably millions of illegal "companies" online. You can't afford to be one of them. Here's why:
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Creating a new business is like preparing for a wedding: there are a thousand details that must be planned and executed.
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Mar 1
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One of the first considerations in choosing a name for your new Lone Wolf enterprise should be to find out if someone else has already chosen and registered the same (or a similar) name.
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Sure it will take a little bit of effort and some time to come up with the perfect name, but I can tell you that finding it will pay you great dividends.
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Here's a checklist of crucial questions to ask yourself about your Lone Wolf business, whether it's still in the making or already cranking out a profit.
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You are selling paid information and that relationship you've initiated with your clients (the paying customers) needs to be taken seriously.
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You are sitting in a position of authority and with that position you are expected to be honest, forthright, ethical, and loyal to your client, the customer.
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