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Mar31
"A strong headline grabs the reader and stops him in his tracks!"

No one knows the exact number, of course, but professional marketers generally agree that a strong and powerful headline accounts for 70-80% of the effectiveness of every advertisement.

A strong headline will make or break your advertising effectiveness!That's a pretty remarkable statistic when you think about it.  A few words at the top of the ad can either make or break the selling power of the entire remaining ad copy.

Why is that true?  Well, if you consider that most readers sprint from one headline to the next when they "read" a newspaper you'll understand that the viewer is randomly (or maybe methodically) sorting each entry to find clues that tell him "this might be the type of content I want read more thoroughly."

Headlines are usually bold, easy to locate, and often they are summaries of the content of the ad or article.  At a quick glance, it's pretty easy to decide if you want to stay and dig deeper or jump to the next headline.

Continue Reading
Mar31
"I have an awesome product, but I'm just not getting sales!"
If you learn to become outstanding at marketing, your business will have an excellent chance of becoming extremely profitable. Continue Reading
"Elements of a direct marketing ad"
Here are some of the elements that I have noticed in the great direct response ads that have been memorable to me. Continue Reading
"Direct sales advertising and the Internet"
Direct sales marketing is all about grabbing attention, pulling the reader into a story with emotional involvement, and ushering him down a narrowing path ending with his credit card action on your behalf. Continue Reading
"Advertising not working? Next time think like your buyer"

I know of no other activity required of business operators that can be so frustrating, expensive, and fickle as the advertising game.

Continue Reading
Mar30
"What is the best kind of content for your web site, newsletter, blog, or marketing?"

If you build all, or as many of these characteristics as you can, into your content, you'll have an excellent chance of stopping the prospect in his tracks and appealing to his feeling that he needs to stop and sample this content.

Continue Reading
"The seven critical areas of focus in every small business."
If you run a solo business and you haven't mastered the skill of bringing focus to a task, you will be wasting time, effort, and resources which will cause your business to be less productive and efficient than it could be. Continue Reading
"The F-word and how it applies to your success in business!"
Focus means adjusting or directing your vision toward a narrow and distinct purpose. Continue Reading
"Are you preparing to go global?" - Part 2
It's certainly not to soon to begin planning your Lone Wolf global business strategy. Continue Reading
"Are you preparing to go global?" - Part 1
Internet business is still in its infancy and it's not too late to at least start thinking about gearing up for global business, even if you're just a Lone Wolf working from home. Continue Reading
Mar29
"Beware of the curse of digital dust"
I'm always keeping an eye out for the latest software or information that is going to be a boon to my business.  As it turns out, the parade of products and gizmos that are available is constant and never ending. Continue Reading
"Do you know how to listen to your customers?"
As you consciously practice these steps or skills of listening, you will get better and better at understanding the needs and wants of your customers. Continue Reading
"If I were a student and wanted a small business education . . ."
I don't think it will be long until the visions of both higher education and the business community embrace one another to better train and prepare our young people for careers in business ownership. Continue Reading
"How do you feel about student-owned businesses?"
A small student run business is easy to create, very inexpensive, and could lead to a great education in entrepreneurship if it is executed and run with balance and attention to academic priorities. Continue Reading
"How do high school and college students learn to become entrepreneurs?"
There was a time not long ago that conventional wisdom taught us all to land a good job with a solid company and stay on board until retirement. Continue Reading
Mar28
"What is an entrepreneur?"
We are all in love with our own product ideas.  We all have fantasies and dreams about how successful they'll be since everyone's going to want one. Continue Reading
"Where does the entrepreneur begin? Not where you may think!"
This step would be at the very top of my list of things to do in starting a business, regardless of what kind of business it was. Continue Reading
"Where to find more sales: create a synergistic joint venture."
A joint venture is simply a partnership created to take advantage of non-competing products or services that are extended to the customers of the partner's businesses. Continue Reading
"Where to find more sales: ask your satisfied customers for a referral"
The next time you want to increase your sales, think seriously about implementing some type of customer referral system at your web site so that your happy customers can help you with your business marketing at no additional cost to you! Continue Reading
"Where to find more sales: add indispensable follow-up products"
Strike while the iron is hot.  Sell the customer the additional product while he is still "stoked up" about buying the first product. Continue Reading
Mar27
"Where to find more sales: leverage your own marketing reach."
Many top affiliates have large mailing lists and ready access to the targeted customers you can't approach on your own.  Continue Reading
"Where to find more sales: refine the purchasing process."
Once you have the stats from your web site, you can begin to compare one campaign against another and test varying methods of advertising, places you market, and even ad copy to understand which options are generating the highest sales. Continue Reading
"Turning dissatisfied customers into your most loyal friends"
Most customers that become irate for one reason or another are the same personality types that will go out of their way to be just as vocal and evangelistic about something that they like. Continue Reading
"Are you a story-teller? If you're in solo business you ought to be!" - Part 2
Draw your customers (friends) into a personal and trusted relationship. Continue Reading
"Are you a story-teller? If you're in solo business you ought to be!" - Part 1
Tell stories, like one close friend would tell another, in your advertising, your web copy, and in your communications with your customers. Continue Reading
Mar25
"Is it a good idea to include a forum on my web site?"
Maybe the biggest reason to offer your customers a forum at your web site is this:  a forum allows you to leverage your own knowledge and insight. Continue Reading
"Reciprocal links: You scratch my back and I'll scratch yours!"
Getting reciprocal links is a strategy that you may want to employee in your own business. Continue Reading
"Meta Tags: what are they and should I use them?" - Part 2
Today it's all-out war when it comes to competing for top billing:  the rush to grab the very highest search engine rankings for competitive key words that drive tons of traffic to the winners. Continue Reading
"Meta Tags: what are they and should I use them?" - Part 1
As a solo business operator, you will be in charge of optimizing your site for key words, meta tags, and other little HTML goodies that tell the search engines what your site is all about. Continue Reading
"RSS: Give your fans an easy way to stay in touch!"

One of the technological advances of the past few years is the emergence of RSS, "rich site summary" in the beginning, but today more often referred to as "really simple syndication."  Learn what it is and what it can do for your web based business.

Continue Reading
Mar24
"If you must ship a product, here are some timely suggestions!"
I have a few suggestions about shipping products that will hopefully help you in your business to avoid the pitfalls and traps that some businesses have fallen into in the past. Continue Reading
"The solo business and the hassle of shipping"
In my mind, having to ship merchandise, keep inventory on hand, box and package products, etc, is the reason I feel strongly about solo operators focusing on information based business only. Continue Reading
"Auto responders are the unpaid employees of your solo business." - Part 2
The uses and creative applications of auto responders are many and quite varied.  But in every case, the result is that you are able to perform otherwise laborious and time-consuming tasks by setting up a system that does most of the work for you. Continue Reading
"Auto responders are the unpaid employees of your solo business." - Part 1

Get an auto responder!  It will save you hours and hours of work and will even perform prospecting and marketing tasks as well as customer service.

Continue Reading
"Are your prospects leaving you at the alter?"

In a sense, a potential buyer (the prospect) and the web site owner meet at the alter - the shopping cart - where they consummate the customer-seller relationship.  But half, or more, of all potential unions are being scrapped by the buyer . . . and often it's the sellers fault.

Continue Reading
Mar23
"Can you really afford to offer free shipping?" Part 2
Be careful to study the numbers and understand exactly what it is costing your business to ship products at no cost to your customers on a weekly, monthly, or annual basis. Continue Reading
"Can you really afford to offer free shipping?" Part 1
If you choose to offer free shipping, that's certainly your prerogative as the business owner; but if your business can't really afford this luxury, it could become an awful drain on your capital. Continue Reading
"What is drop-shipping and should I consider it for my online business?"
Drop-shipping could become your business "ace in the hole,"  but there are many dangers to avoid in this industry. Continue Reading
"How accommodating can you be?" - Part 2
Here are some more little operating changes that can easily be set up in an online business that will add greatly to your customer support process. Continue Reading
"How accommodating can you be?" - Part 1

How many people do you know personally that don't really care how they're treated?  How many folks enjoy being ignored, lied to, ripped off, pushed around, run around in circles, or treated like they were criminals?

Continue Reading
Mar22
"The Wisdom of Crowds by James Surowiecki"
If some basic conditions are present, the masses have the capability to produce better outcomes than a selected group of experts. Continue Reading
"Seth Godin: All Marketers are Liars."
Consumers prefer a good believable lie to the truth, so the marketer's job is not necessarily to be honest but to make his stories as convincing as possible. Continue Reading
"PR experts don't always agree on the best approach"
PR experts don't agree at all on which approaches to PR are the most effective and successful for business. Continue Reading
"Sloppy emails are like flies in the soup!"
You will be happy with your emails if you make the effort to pay attention to the little details and check your message over prior to hitting the "SEND" button. Continue Reading
"Are you ready to change the way you think about doing business?"
The Perfect Business is a mere 224 pages, but it describes plainly and simply that there is no better business model, no more perfect business, than a solo home business of the The Perfect Business is a mere 224 pages, but it describes plainly and simply that there is no better business model, no more perfect business, than a solo home business of the Lone Wolf persuasion. Continue Reading
Mar21
"It's the Little Things"
The little changes we make in how we do business can have huge and profound effects on our company success. Continue Reading
"Does your solo business depend on affiliate sales for substantial income?"
If you pay close attention to the details of your site, like you would if you were selling your own direct marketing product, your affiliate sales can soar. Continue Reading
"What does it mean to 'niche your way' to online business success?"
Online, there is no greater flaw to a business approach than to try to sell something to everyone. Continue Reading
"Niche positioning and the importance of understanding your choices."

If you continually work hard at positioning and are successful, you can ensure your long-term business profitability and dominance in your specific market niche.

Continue Reading
"Have you ever considered developing a private area web site?"
Depending upon the type of solo business you operate, and the needs that your business has to communicate with the "outside" world, you may want to consider setting up a private area on your company site. Continue Reading
Mar20
"If you're having trouble getting started in solo business. . ."
You will find this an easy read and full of both big and little bits of business startup wisdom that are a perfect complement to the Lone Wolf business strategy. Continue Reading
"What if you created a truly remarkable solo business?"
Think how efficient and cost-effective your advertising and marketing would be if you had a small army of "volunteers" telling their associates about your purple cow products or business. Continue Reading
"What are you doing to incite some interest and buzz about your business?"
PR can give your business the "break" you might not be able to get any other way.  It creates opportunities for your business and increased selling of your products. Continue Reading
Mar18
"Here's an easy way for business owners to add profit to their products."
Here is one alternative that some have chosen to exploit in order to draw additional profit out of the products they already sell. Continue Reading
"You don't have to be good at everything to be successful."

You don't have to be good at every aspect of business in your niche.  In fact, you may only be exceptional at one thing.

Continue Reading
"Permission based marketing in a world of interruptions"
Solo owners need to understand the benefits of direct marketing to a targeted audience and focus their efforts in building a permission based list of loyal customers. Continue Reading
"How do you feel about failure?"
To some people, each failure simply means there is one less alternative that needs to be considered in the search for a successful outcome. Continue Reading
"Standing on the Shoulders of Giants"
Stand on the shoulders of the giants that have gone before you.  It will allow you to see much farther into the distance than you can on your own! Continue Reading
Mar17
"Identify the soul of your business and pump it full of steroids!"

Lone Wolf business is all about packaging your knowledge, skills, experience, training, and passion into information that is shared (for a price) with others that want to know what you know, want to do what you can do (or have done), or want to learn what you can teach them.

Continue Reading
"Internet business: Power to the people!"

This shift in business power to the people will dramatically change the lives of those that see its potential and learn to harness its magic.

Continue Reading
"Steal (duplicate) someone else's successful business strategy."
Often, all you need is a little eye opening to the possibilities of what might be, in order to adapt someone else's solution to your own situation. Continue Reading
"Should a small solo business owner outsource any of his operation?"
Outsourcing may be the very best solution to the dilemma the solo operator faces as he decides how to leverage his own personal time in order to handle all the many operating issues that small business requires.
Continue Reading
"Toward specialization and extreme niche business."
No longer does the owner need to make such an expensive commitment to his guess or hunch about which niche is profitable and which products will sell. Continue Reading
Mar16
"Looking at RISK in a positive way" - Part 3

Let's look at how the Internet, combined with the Lone Wolf approach to solo business, allows the entrepreneur to control and greatly minimize the risk of creating an owner operated small business.

Continue Reading
"Looking at RISK in a positive way" - Part 2
In the past, creating a small business has been a very risky proposition.  The times have changed! Continue Reading
"Looking at RISK in a positive way" - Part 1
The term "risk" has a very negative connotation for most of us; it suggests a situation that we'd prefer not to encounter. Continue Reading
"Are you letting this little four letter word stop you from starting a solo business?"

It seems that most of those who are successful in overcoming their fears find the power deep within themselves to meet their fears head on.

Continue Reading
"Don't doom your new business with extravagance."
In fact, in all my years in this line of work, I have never seen one dollar of "free government money" for creating new businesses. Continue Reading
Mar15
"How to become a business professional even though you're solo." - Part 15 - Get Advice
The smart business owner is one that recognizes and admits he has limitations in certain business areas and will seek out professionals who can advise and help him over the rough spots. Continue Reading
"How to become a business professional even though you're solo." - Part 14 - Financials
Legitimate companies keep their financial transactions totally separate from those of the owner.  So should you. Continue Reading
"How to become a business professional even though you're solo." - Part 13 - Your Marketing

But in your solo business, you are the marketing guru, the "lone ranger" that must save the day.  If you don't understand this responsibility and take it seriously, you're likely to become the Captain of the Titanic steering toward your eventual demise.

Continue Reading
"How to become a business professional even though you're solo." - Part 12 - Your Ads

Believe me, customers will naturally tend to associate the quality of your products and services with the image you portray in your written and graphical work.

Continue Reading
"How to become a business professional even though you're solo." - Part 11 - Image
Your business image is an important tool for your success because it can either add to the overall perception your customers have about you or it can leave prospects wondering if they really want to take a chance on dealing with such an amateurish or careless business. Continue Reading
Mar14
"How to become a business professional even though you're solo." - Part 10 - Communications

To me, at least, there are few bigger red flags warning you that something could be amiss than to see a business that doesn't welcome contact.

Continue Reading
"How to become a business professional even though you're solo." - Part 9 - Don't Hide

You need to pay special attention to opening up your solo information business just as though you were giving your clients access to every nook and cranny of a physical store.

Continue Reading
"How to become a business professional even though you're solo." - Part 8 - Professional relationships

You, as the solo business owner, just can't do everything your business needs by yourself in a vacuum.  You will have to rely on, and trust, your relationships with service providers; so, it's best to treat them with loving care.

Continue Reading
"How to become a business professional even though you're solo." - Part 7 - Setting the course
If you want to have a professional and legitimate solo business, you must learn the discipline of setting goals and visualizing where your business will be in the future. Continue Reading
"How to become a business professional even though you're solo." - Part 6 - The 4 C's of Data

Good data will allow you to better evaluate how your business is doing, how your sales are progressing, how well you are meeting or exceeding you goals, and it will "save your bacon" at tax time.

Continue Reading
Mar13
"How to become a business professional even though you're solo." - Part 5 - Continuing Education
I cant' overemphasize the notion that the most successful business owners are the ones that become "students" of small business and especially, their own business model and niche.
Continue Reading
"How to become a business professional even though you're solo." - Part 4 - Mentors

Smart business owners recognize their own limitations and make up for the lack of knowledge and experience by seeking the help of other professionals.

Continue Reading
"How to become a business professional even though you're solo." - Part 3 - Your Mission
Understand, with crystal-like clarity, exactly what your business is, what it does, and how you will generate revenue. Continue Reading
"How to become a business professional even though you're solo." - Part 2 - Appearance
If your business appearance and products look sloppy, unprofessional, hastily thrown together, or suspect in any way, you will not be successful. Continue Reading
"How to become a business professional even though you're solo." - Part 1 - Business Education

Let's face it, many folks that start their own solo business are first time entrepreneurs.  They have no history, background, or training in small business development or operation.

Continue Reading
Mar11
"Don't shortchange your information business by giving away too much."
There is a tendency among new business owners to price their products and services too low in the hope that they will attract more customers and not be given a reputation of being "overpriced." Continue Reading
"Are your sales projections realistic or 'pie in the sky'?"
The next time you are trying to estimate sales projections, remember to be realistic, base your estimate on some defensible reasoning, and be conservative. Continue Reading
"The hidden cost of product and marketing support."
There will always be a need for some level of product or customer support.  You just need to make sure you have a clear picture of what that need will be and what it will cost your business. Continue Reading
"The pricing trap: trying to undercut all your competitors."
Consider these reasons why you should avoid being known for the lowest prices in town the next time you set a pricing strategy. Continue Reading
"Product pricing and its effect on your overall sales goals"
Before you make the mistake of setting a price and then either losing your shirt on it or making no sales because you've priced yourself out of the market, I'd suggest you take a different approach. Continue Reading
Mar10
"A secret learned after a decade on the Internet that will skyrocket your profits."
Many want to learn; but many, many more want all the work done for them. Continue Reading
"What? . . . Do they think I'm stupid or something?"

After awhile, it may begin to seem like all you're after is the customer's personal and confidential information - and his money.

Continue Reading
"Don't lose your perspective when you immerse yourself in business."

Today I had a rude awakening.  I discovered I needed to practice what I preach.  I needed to start taking my own advice.

Continue Reading
Mar 9
"How do I know what subject is best for my information business?"
The perfect business is one that is unique to the talents, skills, experience, and strengths of the owner.  Continue Reading
"What are the advantages and benefits of a purely digital business?"
Can you imagine the advantages of taking a store into the home of the customer, both from the standpoint of the merchant and the consumer? Continue Reading
"What is digital information and how can a business be built on it?"

Until you really delve in to the benefits and advantages of doing business in this manner, it's difficult to imagine how "cool" and effective digital information businesses can be.

Continue Reading
"Let's get something straight: there is no such thing as a virtual business."
A virtual business can't have assets, employees, products and customers.    Well let me tell you, Internet business is the real thing. Continue Reading
"Lone Wolf business is a strategy that harnesses the power of global reach and instant access to highly specialized information."
I'd like to share with you the proven and time-tested ideas, tips, strategies, tools and techniques that profitable and growing small solo businesses use to build companies that have a sustainable revenue model, bankable assets, and inherent cash value. Continue Reading
Mar 8
"What is opt-in or permission based email vs. spam?"
Your business will not have a more visible or noticeable task than to properly handle email communications in a courteous and timely manner. Continue Reading
"So you're going to hire your kids to work in your business . . ."
I would encourage you to do a little research and study into the practice of hiring your children in your solo business so you'll at least be aware of the laws, regulations, and tax consequences of this practice. Continue Reading
"If you decide you want to purchase a business, make sure you know exactly what you're buying."
Always ask yourself:   "Do I understand fully what I am getting when I make this purchase?"  when you're thinking about buying a business. Continue Reading
"Should I consider purchasing an existing business?"

Should you consider buying an existing business rather than creating one from your own business idea?

Continue Reading
"Will your business idea be successful? Check it against these standards."
Finding a good idea, the right idea for you at this time and place, is paramount in your attempt to begin a profitable solo business. Continue Reading
Mar 7
"How to be a star in your customer's eyes"
These ideas should get you thinking about many additional ways you can present yourself and your business in the best light.  Become a hero to your customers. Continue Reading
"Ten proven ways to reduce your risk in starting a new business."
These are logical and practical ideas you can follow in your own business startup mode to reduce your risk. Continue Reading
"Pretend you're 13 years old again . . . look for ways to avoid your chores."
Out-sourcing the tasks of a digital information business is easy over the Internet. Continue Reading
"Bore yourself to death on the way to a significant income."
Profitable companies develop systems of execution based on testing, modifying, and refining.  Once they determine what works best, they simply repeat that formula or system over and over again. Continue Reading
"Lone Wolf business is made possible through owner leverage."
Your survival, and ultimately your success, will hinge on how well you grasp the leverage concept and make it your slave. Continue Reading
Mar 6
"The old solo business model: the shopkeeper."
Once the business model is set up and the products created, the same "master" copies of information (digital files) can be used over and over to send customers their goods. Continue Reading
"The old solo business model: the organizer."
Organizers can be lone wolves if they apply their business subject to the Lone Wolf strategy.  Here are several ways they can do that: Continue Reading
"The old solo business model: the one man band."

Large corporations all over the world got their initial start as a solo business that out-grew its owner's ability to handle all the necessary daily functions.

Continue Reading
"The old solo business model: professional services."

Most attorneys, doctors, counselors, and accountants design their practices around the way their predecessors did business before them.

Continue Reading
"The old solo business model: freelancers."
Therein lies the real advantage of the Lone Wolf over the freelancer:  the freelancer is paid for his time only while the lone wolf leverages his time to get paid passively into the future.  There is a huge difference! Continue Reading
Mar 4
"Should I market someone else's product - or develop and market my own?"
Your business will be better off, in the long run, if you promote your own products and services online. Continue Reading
"Forget trying to create desire for your product."

The greatest position to be in as a salesman is to be offering exactly what the customer is looking to buy.

Continue Reading
"Ten suggestions for your next great headline."
Here are ten suggestions to consider when writing your next killer ad. Continue Reading
"The one business resource you can't do without."
Solo business owners often prefer to do things themselves, to find their own way and blaze the trail as they go. Continue Reading
"Don't forget the IRS - Uncle Sam wants you to have an EIN"
Your EIN will be assigned to your business by the Internal Review Service.  It's your taxpayer ID, so to speak, and it will be used by federal, state, and local governments. Continue Reading
Mar 3
"I've heard a lot about MLMs. Just what the heck are they?"

MLMs attract part-timers and work-at-home types because most are very flexible, individualized, and allow you to set your own work schedule.

Continue Reading
"Here are some of the options you have in structuring your new business."

Every business needs a skeleton, a backbone, a framework that gives structure and organization to the operation.

Continue Reading
"How are you going to structure your Lone Wolf business?"
Among the many choices the entrepreneur faces in setting up a business from scratch is deciding upon the type of structure he/she will set as the framework for the enterprise. Continue Reading
"Business owner traits: these qualities you should avoid like the plague!"
If left unchecked, any one of these ten traits could become so rotten it spoils all the good apples in the bushel. Continue Reading
"The Internet is much more than a marketing vehicle."
Big companies no longer use the Internet for marketing their products only.  In fact, they are moving away from that strategy quite quickly. Continue Reading
Mar 2
"Business licenses and permits: the final step is the city business license"
It is very important, especially before you make any permanent location decisions, to check with your city to see if what you plan to do is allowed in the municipal code. Continue Reading
"Business licenses and permits: second step is the County registration"
The county will want to monitor your sales, taxes and assets.  They will extract business property taxes from your equipment if your business has such assets. Continue Reading
"Business licenses and permits: first, the State registration"
Many States allow you to register a business name and structure and pay for their service online.  So you may not have to leave the comfort of your home to handle this step. Continue Reading
"Internet businesses and licenses - sorry, you can't escape without them!"

Granted, there are probably millions of illegal "companies" online.  You can't afford to be one of them.  Here's why:

Continue Reading
"Why do I need a license - I'm just sitting at the computer?"
Creating a new business is like preparing for a wedding:  there are a thousand details that must be planned and executed. Continue Reading
Mar 1
"How to tell if the business name you want is still available"
One of the first considerations in choosing a name for your new Lone Wolf enterprise should be to find out if someone else has already chosen and registered the same (or a similar) name. Continue Reading
"How to choose a great name for your business."
Sure it will take a little bit of effort and some time to come up with the perfect name, but I can tell you that finding it will pay you great dividends. Continue Reading
"Twelve important considerations for every Lone Wolf business"
Here's a checklist of crucial questions to ask yourself about your Lone Wolf business, whether it's still in the making or already cranking out a profit. Continue Reading
"Are you honoring your consultant/client relationship in your information business?"
You are selling paid information and that relationship you've initiated with your clients (the paying customers) needs to be taken seriously. Continue Reading
"Here's an important . . . I mean really important . . . secret about you and your information business!"
You are sitting in a position of authority and with that position you are expected to be honest, forthright, ethical, and loyal to your client, the customer. Continue Reading

« February 2006 | Main | April 2006 »

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