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Apr29
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You know what I'm talking about. How many million times have you seen an Internet marketer use the "impending deadline scare" as a reason to hurry and purchase a product or sign up for this or that before the deadline.
Of course they're trying to incorporate the sense of urgency into their marketing. Many smart advertisers know that one of the greatest fears most people have is the fear of losing out or of being left behind.
So the ads of these smart people nearly always include some kind of deadline coming up in the near future designed to make the reader take some immediate action.
The urgency element, however, is often a bold face lie! (Are those words too strong for what this is?)
There are free scripts floating around all over the Internet that will help you to add the urgency factor to any web page. You've seen them in action everywhere. Some scripts update the current time or day of the page making it seem like the deadline is coming at midnight tonight!
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Apr29
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If you make your freebie too easy to access, or offer it as the first point of contact, many of your customers will leave, never to return, as soon as they grab your gift.
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If you pick the right company, agency, or charity, you could find yourself flooded with new customers and mentioned in growing numbers of circles.
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Get a press kit developed and put it in the hands of the media contacts both in your area and in your niche, both on- and off-line.
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Business minds just naturally are tuned in to think in terms of facts, numbers, dates, deadlines, instructions, policies, etc. These are the details that a solo operator has churning around in his mind every waking moment.
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Apr28
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I personally believe it's best to place your offer right up front in the narrative or ad copy.
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Whenever you have the chance, leave a kind word of flattery for an author, a business owner, a product creator, a web master, etc.
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Have you ever noticed how customers like to be given very specific instructions or detailed directions from those they consider to be an expert?
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Do you get right in the face of the prospect to the point of being annoying, sometimes obnoxious, and always controversial? Sorry, but that doesn't work anymore!
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Small business owners are rarely trained or naturally talented in developing effective advertising. It's no secret and nothing to be ashamed of.
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Apr27
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It's amazing the number of productive and creative marketing ideas there are available for every small business, that are freely and openly shared and discussed online, but that so many business owners never think to include in their business.
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A better way to capture the needed information is to offer something of added value to the products or niche of the web site.
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So here's the challenge: make the "voice" of your marketing message very personal and friendly.
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These are the people who carry their interests, passions, and hobbies to the extreme. They have gone out of their way to find and socialize with others in their niche.
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If you can't engage the reader with the best shots you have (the 1-2 punch) you probably won't stand much of a chance to make the sale based upon the remaining 10% of your ammunition.
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Apr26
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I have seen a smattering of Internet marketers voicing loud and sometimes passionate opinions that blogs are destroying the Internet.
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With the ease, speed, and usefulness of today's blogs, Lone Wolf business owners would do well to get blogging as soon as possible!
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Here is a strategy for bloggers to try that will increase traffic to the blog because it displays information being sought by search engine users.
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Once again, the idea that people are willing to pay for the information of a blogpreneur verifies the strategy of the Lone Wolf - solo information business conducted over the Internet from anywhere in the world.
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Some authors of blogs have gathered quite an audience and engaged large crowds of daily viewers. Anytime a captive audience is involved, shrewd business minds come up with ways to monetize the experience.
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Apr25
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One of the many and best ways marketers draw prospects into the sales dialogue is to use the word "You" often in their content so the reader begins to feel like the message is directed right at him personally.
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It seems that the public prefers to buy products that are easy to use, easy to understand, take little or no set up or skill to activate, and that are simple to maintain.
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Do your customers stop by to simply stretch their legs, or are they there to interact, learn, and shop?
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Some marketers will tell you that they can't sell products without adding a certain amount of hype.
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One of the foundations of any successful marketing program is repeated and systematic contact of the prospect.
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Apr24
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If you're a small business owner and are paying attention to the profiles of your buying customers, you will know that women are now making most of the buying decisions.
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Do solo entrepreneurs really have to give away a lot of their valuable information products in order to attract customers and expect product purchases?
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There is so much mass marketing that appears in consumer mailboxes these days that it makes perfect sense to personalize and brand your business with something out of the ordinary that appears as a personal message.
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Coupons are perceived as having good value, even though they cost next to nothing to produce.
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Here are my feelings about the style of Lone Wolf Tracks that might be of interest to others that may be wondering as well.
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Apr22
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The blog you write will become a success or not depending upon your writing ability, the subject you've chosen, and the popularity of the niche you're in. It will also likely be affected by the blog software you use, the distribution you are able to employ, and the viewers that share your blog with others.
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By their very nature, blogs are personal, custom, and a reflection of the blogger's preferences and wishes.
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Several of the top bloggers I have watched suggest all the same thing: be patient, fill your site with lots of great, unique content, promote your blog wherever you can, and ask for outside links.
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We've all been acquainted, or at least come in contact, with constant complainers at some point in our lives.
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By having an image created, you give the customer more reason to believe that you are a legitimate company and you really will deliver a product to him once he orders.
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Apr21
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Online and off-line marketing can work very effectively in tandem when the support and supplement each other.
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There are no strategies that are more important than simply giving your customers all the value that you can in everything you do in your business.
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Here you have some of the most simple, down-to-earth, practical yet seldom followed ideas that will boost your marketing success almost immediately.
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If you'll follow these suggestions, your newsletter will add great value to your Internet business and keep your customers tethered to your company.
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Most profitable Internet business owners will tell you that a consistent, fresh, value-packed email newsletter is one of their key ingredients to success.
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Apr20
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We typically think of innovation as something high-tech or futuristic, but that does not have to be the case.
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The businesses that thrive here in the U.S. in the near future will be those that excel at something other than offering the lowest price around.
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Does your business revolve around or support an old school business? If so, you may soon loose your largest and most important client.
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According to a recently released study, over 50 percent of U.S. annual GDP growth (gross domestic product) can be attributed to increases in our innovation.
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Each owner determines for his business, both the number roads leading in and out and the ease with which those roads are found by passers-by that have an interest in this side trip.
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Apr19
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For many years marketers have known the popularity and selling power of contests that are offered to prospects and customers. On the Internet, a fun and profitable (for the participant) contest can to lead to increased traffic and site popularity,...
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Here are some quick tips of developing a profitable Internet classified ad.
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As I have watched Internet business begin to grow and mature, I have noticed that certain recurring patterns seem to play themselves out over time.
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When the business operator understands the various reasons why a targeted customer is buying from his site, he is in a better position to strengthen his sales process in the areas that are meaningful.
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Press releases and the way businesses keep in the public eye have also changed significantly with the speed and open access of the Internet.
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Apr18
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I'm sure there are profitable membership models in every industry and niche, but there are some models (regardless of niche) that seem to thrive on the subscription web site platform.
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Here are some questions you can ask about the individual products that will help you determine which is best for your own skills, budget, and the way you want to deliver your information.
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As the owner of a membership site, you will have to determine how to best handle the security of your information and still make it convenient and easy for your paid members to get access.
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If you want to start a subscription site, you need to go into that business fully aware of what you're getting yourself into.
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The number one reason why people come to the Internet is to get information. They come to read the latest news, comparison shop, find answers to questions, communicate with friends and associates via email or voice, seek out entertainment, or play games.
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Apr17
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In the Internet world, quantity often means little because it is so relative depending upon the context in which it us used.
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There are many, many ways to make money online with a small business; but the strategy of selling solutions to people's problems is one of the best and most profitable methods around!
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The successful business owner is the guy that knows where he wants his business to go and he executes the plan consistently over time without a lot of distraction.
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Have you ever considered sending a personal letter to a customer or even a potential prospect for your business?
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Are you prepared to welcome and befriend your site visitors so they'll want to return often?
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Apr15
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It is during times of great upheaval and uncertainty that the best new opportunities for innovation and development present themselves.
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Ask yourself, "What is it that I want from this company?" Whatever your answer may be, that is probably a great starting point for defining the companies purpose.
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Get a little creative and earn some goodwill and positive feedback for your company.
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You gain strength, courage, and confidence by each experience in which you really stop to look fear in the face.
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I've been around entrepreneurs all my working life and I'll tell you this: I don't remember one of them, not a single one, that said "I wish I had waited longer to start my business."
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Apr14
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Think of the security and peace of mind you will have knowing that you're not risking your life savings in a business venture, and that you have a reserve stashed away for times of emergency.
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But few of us think about the implications and profitability of creating a business, not just for an income stream, but for the value we can create and own and control by growing that business over time.
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By checking out public opinion of companies in your niche, you will begin to see what kinds of issues are of concern to your customers.
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Drawing new customers into a business is always more difficult, time consuming, and costly than making additional sales to your existing satisfied customer base.
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Potential buyers are reassured to know that others gave your company money and actually received and enjoyed what they got in return.
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Apr12
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There are some advantages to avoiding consumers and simply dealing with businesses in your niche.
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A great way to become an expert in your field is to participate in these groups and offer helpful, valuable, and insightful information to others that share your same interest in the subject.
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Freely give of your knowledge and time and others will recognize you as a professional who is caring, fair, and one they can trust with their money.
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These six easy steps will help you get started in affiliate marketing today. Once you get your feet wet, you can branch out with more complex marketing strategies that will broaden your sales effort.
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Once you have found the perfect phrase for your business, put it on everything that goes out of your office.
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Apr11
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If you're considering starting and running a business because you want freedom and extra time to do the things you like, you may need a strong dose of reality.
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Here are five more suggestions of easy simple things you can do to decrease your web site page load times.
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Of course there are a lot of elements to making a good web site impression. I'm only going to talk about one small piece of that puzzle right now: page load time.
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If you have passion for your niche, you will be inspired to dig deeply down into the subject and devour all the information you can get about it.
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A solo business owner must believe in himself if he expects others to believe in his business and his products.
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Apr10
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Email is a "killer" application and no group enjoys greater benefit than solo Internet business owners that use it in a host of different ways.
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Apr 7
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In a solo business, performance is always the bottom line.
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You can assume that what you have learned and gathered over your lifetime of education and experience, however long it has been, has in some ways become obsolete, out of fashion, and been replaced with new information.
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Apr 6
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If your business can't make a change, when change is needed, your market will treat you harshly.
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Here are a few simple suggestions to boost your press release copywriting effectiveness.
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Here are some simple suggestions to boost your copywriting effectiveness and increase your chances of having the release published.
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The next time you sit down to do a press release, forget that you're drafting it to help put your company on the map.
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Why not evaluate your business and see if adding affiliate sales makes sense for the niche you're in and the products you offer.
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Apr 5
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Most entrepreneurs and new small business owners feel that in order to be successful at Internet business, they must create or invent the next unique and valuable product - something different from others in the same niche market.
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Each of these formats is a little different, but they can all be very effective sales tools because they are all personal (and prized) letters from one friend to another.
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Your small business needs the leveraging power of a unified and comprehensive approach that ties all your different marketing efforts together and cements your brand in the minds of your customers.
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Your small business needs the leveraging power of a unified and comprehensive approach that ties all your different marketing efforts together and cements your brand in the minds of your customers.
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Often, a business owner will have no specific marketing plan in mind. In fact, he may simply try to get the largest bang for the buck that he can buy.
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Apr 4
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The small business, especially the solo Internet business, can't play this same "broadcast your message loudly" game that these big players indulge in. They don't have the resources and it wouldn't work well anyway.
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Every business needs to be marketed every day. Great products, new innovations, and technical superiority mean nothing if visitors can't find you.
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Often a technically sophisticated entrepreneur knows little or absolutely nothing about marketing a small business.
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All of these practical suggestions will help to reduce the fear your prospects may have that they will lose their money by dealing with your business.
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Every new technology faces the same uphill battle when it comes to public acceptance and dispelling people's fears that something bad will happen to them as a result of some unknown or unanticipated problem.
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Apr 3
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You may think that bonuses should naturally increase sales; but that is not always the case.
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There are several factors that determine how much revenue a web owner can generate for each of the particular content pages on his site that serve Adsense advertising.
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The premier search engine Google has come up with several programs that may be of interest to the Lone Wolf business owner.
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As you probably understand, ad effectiveness (which leads to maximizing your ad dollars) can only be judged through a process of tracking, testing, and modifying. Google understands the need for pertinent information so they now provide channel data in real time.
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VRE stands for Virtual Real Estate. John Reese claims that it's not too late for anyone to set up a similar system right now and profit from Google advertising in a similar manner.
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Apr 1
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I believe the solo business owner needs to step out of his business regularly and pay attention to the world around himself.
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My feeling is that solo businesses will almost always have difficulty trying to compete on the basis of product pricing.
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Branding for a small business is a worthwhile activity if . . .
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Is it worth the effort and expense for a small business owner to try to establish a brand of some kind for his business?
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If you own and operate a blog, you have a number of avenues open to you to pull some income from your effort.
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