|
May31
|
 That was the response I got when I suggested this as one way a solo small business owner might spread the word about his company without spending a fortune on advertising.
The owner had a small consulting business (principally conducted over the Internet) in the human resource management field - he specialized in coaching mid-level managers and other mid-career white-collar employees in making job changes.
He didn't see how he would ever be able to donate the money that was typically required to become an event sponsor. But he was willing to give it a try and make some contacts to see what he could do on a limited budget.
|
|
May31
|
Could you write a column (or a blog?) and become a trusted authority figure in your niche?
Continue Reading
|
|
|
Coupons are an effective way for a small business to promote itself, brand itself, go prospecting for new customers, and make additional sales.
Continue Reading
|
|
|
Coupon form and layout ideas from previously successful marketing campaigns . . .
Continue Reading
|
|
|
Have you ever considered all the advantages of marketing your business and earning supplemental income with business coupons?
Continue Reading
|
|
May30
|
Besides door hangers, printers should have files full of other successful ad pieces like flyers, coupons, direct mail letters, postcards, tear-outs, posters, and on and on.
Continue Reading
|
|
|
Here's one of the very best sources (that you probably haven't thought about) for some professional marketing ideas.
Continue Reading
|
|
May27
|
I think parents (and adult customers of these youth enterprises) ought to do all they can to encourage and motivate young business people to act on their dreams, to explore the world of business and self-guided work creation.
Continue Reading
|
|
May17
|
Piggyback on both the distribution of the message and also on the fact that the mailing list owner is recommending your product to his customers.
Continue Reading
|
|
|
Another way the implement piggyback marketing is with "buy me's". A "buy me" is a small coupon-like advertisement for one of your products or services.
Continue Reading
|
|
|
With this method, you have the opportunity to "piggyback" your marketing message with other products, sales messages, a service, or a bill.
Continue Reading
|
|
|
With this strategy you have the opportunity to "piggyback" your marketing message with other products, sales messages, a service, or a bill.
Continue Reading
|
|
|
I'm going to tell you about some marketing tactics that every solo business owner can use to reach a broader market and ramp up online sales.
Continue Reading
|
|
May16
|
Can you see how a combination of leveraging the owners skills and time as well as constant outsourcing of business tasks allow the owner to accomplish great things all by himself?
Continue Reading
|
|
|
Watch in the coming years as more and more employees leave the big corporation and head toward small businesses and entrepreneurship.
Continue Reading
|
|
May15
|
Here are a few more suggestions of ways to begin a business network of contacts and support if you are creating a new solo business.
Continue Reading
|
|
|
Here are some additional suggestions on ways to begin a business network of contacts and support if you are creating a solo business.
Continue Reading
|
|
|
You're naked because all of the props, network ties, and support infrastructure that typically come with a large organization or business are suddenly gone.
Continue Reading
|
|
|
Here are some ideas to help you, as a solo business owner just getting started, develop your own business network and support system.
Continue Reading
|
|
|
Avoid the temptation to provide comprehensive and very broad product lines to your customers. You'll begin to lose your focus and you'll likely have to compete against other more established businesses in these new markets.
Continue Reading
|
|
May13
|
Every small business should be a part of the community in which it is located. You need to be recognized as a "giver" of time, talent, resources, and possibly means. You can do that without becoming another corporate sponsor that gives thousands of dollars at every worthy local event.
Continue Reading
|
|
|
I can tell you that most of the business media outlets are in constant need of good publishable material and business owners willing to give them a story.
Continue Reading
|
|
May10
|
It seems to me there are several different purposes for publishing a blog and depending upon the purpose you choose, the format and content of your blog will differ significantly from other blogs, even in the same specialized niche.
Continue Reading
|
|
|
Meta-tags: What are they? Why are they important? How do you properly construct, place, and use them?
Continue Reading
|
|
|
Meta-tags: What are they? Why are they important? How do you properly construct, place, and use them?
Continue Reading
|
|
|
Criticism that your business isn't delivering what it says it will . . . ought to be listened to intently; and further, it ought to be scrutinized in detail to identify the underlying reasons and causes for the customer discontent.
Continue Reading
|
|
|
As the owner, you should design systems and structures that liberate you and keep you "out of the kitchen," so to speak.
Continue Reading
|
|
May 9
|
As a solo business owner, if you want to promote your business, you have to promote yourself.
Continue Reading
|
|
|
A deeply niched survey that asks questions about a subject that the respondent has a passion for will almost always be a welcome and interesting experience for the survey taker.
Continue Reading
|
|
|
If you have targeted your customers properly, there will be few better or more productive business lead generating tools than to publish a "Tip of the Day" related to the education of your audience in your chosen niche.
Continue Reading
|
|
|
You'll have to use your creativity and common sense here. But I can tell you that the benefits of getting a mention in a newspaper or magazine are significant, especially if you can somehow work your web site URL into the print.
Continue Reading
|
|
|
I've compiled a list of holidays and events in 2006 that could become the basis of one of your solo business promotions this year.
Continue Reading
|
|
May 8
|
Entrepreneurs have a human side. They sometimes view their role in their own business as one of "acting like a business owner."
Continue Reading
|
|
|
In my mind, the very top entrepreneurs, the ones that are outstandingly successful in starting companies, are those that easily and intuitively learn to see opportunities and identify or recognize them for their inherent business potential and value.
Continue Reading
|
|
|
I recently read an interesting article on what was called "customer-centric marketing." The idea is that every customer is a unique and different individual with varying tastes, needs, expectations and desires.
Continue Reading
|
|
|
There are a few pro-active owners that are constantly inspecting and tweaking everything about their business, trying to stay on top of all the changing conditions and environments.
Continue Reading
|
|
|
If your company specializes in custom jobs, you need to let the customer know that you won't rush his order, but that you will keep him informed about its progress and eventual completion time.
Continue Reading
|
|
May 1
|
State your title or headline in terms of a thought-provoking question and include the word "you" so that it grabs the viewer and demands a response.
Continue Reading
|
|
|
Study after study has shown and documented the fact that customers don't generally buy a product on the initial visit to a web site.
Continue Reading
|
|
|
It will be those companies that vigilantly watch for, understand, adapt, and retool for the new directions and opportunities that have the greatest chance for dramatic new successes and exponential growth through new systems and strategies.
Continue Reading
|
|
|
Advertorials are easy to create, but just as in regular advertising, the success of your advertorial will likely depend upon your skill at creating great headlines and writing compelling copy.
Continue Reading
|
|
|
What is your definition of service if you're a business owner?
Continue Reading
|
