Marketing a small business can be a daunting task for the owner that has no previous marketing experience. I was in that position many years ago and I remember having a constant struggle to come up with ideas or ways to market my business on a shoestring budget.
Yet, around a holiday it was usually easy to dream up a promotion of one sort or another based on that holiday's theme. It's pretty easy and natural to promote a New Year's Kickoff, a 4th of July Firecracker Deal, or a Halloween Spooky Special.
I've compiled a list of holidays and events in 2006 that could become the basis of one of your solo business promotions this year. You can certainly use this list beyond 2006, however, many of these dates are "floating" meaning the exact date changes each year. So be sure to check the exact holiday dates for 2007 and beyond.
If you don't know why a particular holiday is celebrated, just head to Google or one of the other search engines or answer sites and read all about it.
Jan 1 New Year's Day
Jan 6 Epiphany
Jan 16 Martin Luther King's Birthday
Jan 17 Benjamin Franklin's Birthday
Jan 23 John Hancock's Birthday
Jan 29 Chinese New Year
Jan 31 Islamic New Year
Feb 1 National Freedom Day
Feb 2 Groundhog Day
Feb 11 Thomas Edison's Birthday
Feb 12 Abraham Lincoln's Birthday
Feb 14 Valentine's Day
Feb 20 President's Day
Feb 22 George Washington's Birthday
Feb 28 Mardi Gras
Mar 1 Ash Wednesday
Mar 2 Read Across America Day
Mar 6 Eastern Orthodox Lent
Mar 8 International Women's Day
Mar 17 St. Patrick's Day
Mar 20 Vernal Equinox
Apr 1 April Fool's Day
Apr 2 Daylight Savings
Apr 9 Palm Sunday
Apr 13 Passover
Apr 13 Thomas Jefferson's Birthday
Apr 14 Good Friday
Apr 16 Easter Sunday
Apr 21 Eastern Orthodox Good Friday
Apr 22 Earth Day
Apr 23 Eastern Orthodox Easter
Apr 26 Administrative Professional's Day
Apr 28 Arbor Day
May 4 National Prayer Day
May 5 Cinco de Mayo
May 14 Mother's Day
May 20 Armed Forces Day
May 22 Victoria Day
May 25 Ascension Day
May 29 Memorial Day
Jun 5 World Environment Day
Jun 6 D- Day
Jun 14 Flag Day
Jun 18 Father's Day
Jun 21 Summer Solstice
Jul 1 Canada Day
Jul 4 Independence Day
Jul 24 Pioneer Day
Aug 7 Civic Holiday
Sep 4 Labor Day
Sep 10 Grandparent's Day
Sep 11 Patriot Day
Sep 17 Constitution Day
Sep 23 Rosh Hashanah
Sep 23 Autumnal Equinox
Sep 24 Ramadan
Oct 2 Yom Kippur
Oct 9 Columbus Day
Oct 9 Canadian Thanksgiving
Oct 16 National Bosses Day
Oct 21 Sweetest Day
Oct 29 Daylight Savings (ends)
Oct 31 Halloween
Nov 1 All Saints Day
Nov 7 Election Day
Nov 11 Veteran's Day
Nov 11 Canadian Remembrance Day
Nov 16 Great American Smokeout
Nov 17 World Peace Day
Nov 22 Stop the Violence Day
Nov 23 Thanksgiving
Dec 1 World Aids Day
Dec 10 Human Rights Day
Dec 15 Bill of Rights Day
Dec 16 Hanukkah
Dec 21 Forefather's Day
Dec 22 Winter Solstice
Dec 24 Christmas Eve
Dec 25 Christmas
Dec 26 Boxing Day (Canada)
Dec 31 New Year's Eve
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