Here's a very powerful marketing strategy for every small business owner that has ever wanted to "force" his clientele to identify with him.
You realize by now the popularity and effectiveness of including stories in your ads. Human stories, that is, where the personal emotions of pain, hurt, love, greed, jealousy, sorrow, joy, etc are particularly strong and aroused in the customer.
Gripping stories tend to break down barriers, engage customers, and humanize the sometimes sterile world of Internet business.
A great, believable story will grab an unsuspecting prospect and lead him toward an action step that you have designed if you have been engaging enough and haven't lost the prospect to boredom or mediocrity!
