« June 2006 | Main | August 2006 »

Jul 3
"Don't Hide Your Failures - Advertise Them!"

Don't be afraid to expose your weaknesses and failings.Here's a very powerful marketing strategy for every small business owner that has ever wanted to "force" his clientele to identify with him.

You realize by now the popularity and effectiveness of including stories in your ads.  Human stories, that is, where the personal emotions of pain, hurt, love, greed, jealousy, sorrow, joy, etc are particularly strong and aroused in the customer.

Gripping stories tend to break down barriers, engage customers, and humanize the sometimes sterile world of Internet business.

A great, believable story will grab an unsuspecting prospect and lead him toward an action step that you have designed if you have been engaging enough and haven't lost the prospect to boredom or mediocrity!

Continue Reading
Jul 1
"Yes, you really do have to compete with the world!"
Increasingly, customers begin their search for a purchase online. Continue Reading
"Protecting your business from a fall"
Certainly, it takes time and effort to set your business up on a foundation with many anchors.  But when the ground shakes, when the storms come, you can survive some unforeseen catastrophes. Continue Reading
"Increase your business from the inside out"
Your business can become a greater profit center if you will review every step and process you do with a critical eye. Continue Reading

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