Advertising Archives

Jul 3
"Don't Hide Your Failures - Advertise Them!"
Most customers like business people that are honest and not afraid to share their experiences - both the good and the bad.
Continue Reading
Jul 1
"Yes, you really do have to compete with the world!"
Increasingly, customers begin their search for a purchase online. Continue Reading
Jun12
"The Continuing Case for Small Business PR"
How to create a PR piece that can form the basis of a successful marketing campaign by telling a compelling story and tailoring your piece to the right markets and media outlets. Continue Reading
May31
"My little business sponsor a community event?"
There are all kinds of ways to donate your solo business time and skills to sponsored events. Continue Reading
"Promote your business through a newspaper column!"
Could you write a column (or a blog?) and become a trusted authority figure in your niche? Continue Reading
"Marketing your solo business with coupons!" - Part 3
Coupons are an effective way for a small business to promote itself, brand itself, go prospecting for new customers, and make additional sales. Continue Reading
 


"Marketing your solo business with coupons!" - Part 2
"Marketing your solo business with coupons!" - Part 1
"Printing companies as business resources" - Part 2
"Printing companies as business resources" - Part 1
"Piggyback Marketing for your Solo Business: Endorsements"
"Piggyback Marketing for your Solo Business: Buy Me's"
"Piggyback Marketing for your Solo Business: Inserts"
"Piggyback Marketing for your Solo Business: Free Coupon Giveaways"
"Piggyback Marketing for your Solo Business: What Is It?"
"Have you considered promoting yourself as a media guest?"
"Survey your customers and use the results in your marketing."
"Use a professional 'Tip of the Day' as a lead generator."
"The Lone Wolf Solo Business Guide to Holidays"
"What really drives your business marketing?"
"Use this strategy to attract customer interest!"
"Have you tried using an advertorial in your marketing?
"I hate fake deadlines - what about you?"
"Read the ad - then get your freebie!"
" . . . And now a word from our sponsor."
"Have you created a company press kit?"
"The power of a story!"
"Where to place your offer."
"Did you know that 'smash down the door' advertising rarely works?"
"What is your definition of a good advertisement?"
"Give your customers a free company brochure or product catalog"
"The attraction of a friendly sales personality."
"Here's an unlikely place to find targeted customers"
"Give your sales copy the 1 – 2 punch!"
"Would you kindly deposit a quarter to read my blog?"
"The pursuit of income through blogging"
"The power of YOU!"
"Do you recognize hype when you see it?"
"Are you welcoming ladies to your small business?"
"The attraction of 'F-R-E-E' on the Internet!"
"Do-it-yourself postcard advertising that really stands out!"
"Have you ever considered using coupons to draw traffic to your web site?"
"A little secret that sells more information products!"
"Internet marketing off-line"
"It's so easy to say 'NO' on the Internet"
"Marketing tips for a solo business that most don't understand"

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