LoneWolfTracks: Copywriting Archives

Copywriting Archives

Jul 3	"Don't Hide Your Failures - Advertise Them!" Steve Browne July 3, 2006 Know More: Advertising, Copywriting, E-Commerce, How to . . ., Information - Content, Marketing, Niche Markets, Owner traits Most customers like business people that are honest and not afraid to share their experiences - both the good and the bad. Continue Reading Posted at 9:23 PM \| Permalink
Jun12	"The Continuing Case for Small Business PR" Steve Browne June 12, 2006 How to create a PR piece that can form the basis of a successful marketing campaign by telling a compelling story and tailoring your piece to the right markets and media outlets. Continue Reading Posted at 8:51 PM \| Permalink
	"Bloggers Unite!" Steve Browne June 12, 2006 It was only a matter of time until the blogging "craze" took on a full life of its own with conferences, workshops, courses, awards, and who knows what else. Continue Reading Posted at 7:50 PM \| Permalink
Jun 1	"Adding value to your business web site!" Steve Browne June 1, 2006 If a site is sticky, it is one that attracts customers and keeps them at the site for unusually long periods of time. Sticky sites are good! Continue Reading Posted at 6:40 PM \| Permalink \| Comments
May31	"Promote your business through a newspaper column!" Steve Browne May 31, 2006 Could you write a column (or a blog?) and become a trusted authority figure in your niche? Continue Reading Posted at 7:30 PM \| Permalink
	"Marketing your solo business with coupons!" - Part 3 Steve Browne May 31, 2006 Coupons are an effective way for a small business to promote itself, brand itself, go prospecting for new customers, and make additional sales. Continue Reading Posted at 6:28 PM \| Permalink
	"Marketing your solo business with coupons!" - Part 2 "Marketing your solo business with coupons!" - Part 1 "Printing companies as business resources" - Part 2 "Printing companies as business resources" - Part 1 "Piggyback Marketing for your Solo Business: Endorsements" "Piggyback Marketing for your Solo Business: What Is It?" "Market to your community regardless of your niche" "Blog content and the information revolution" "What's up with these meta-tags?" - Part 1 - "Use a professional 'Tip of the Day' as a lead generator." "Use this strategy to attract customer interest!" "Have you tried using an advertorial in your marketing? "What is the service you render in your business?" "I hate fake deadlines - what about you?" "Read the ad - then get your freebie!" "Have you created a company press kit?" "The power of a story!" "Where to place your offer." "Would you trade a few compliments for a long-term business relationship?" "Lead your customers by the hand." "Did you know that 'smash down the door' advertising rarely works?" "What is your definition of a good advertisement?" "Give your customers a free company brochure or product catalog" "The attraction of a friendly sales personality." "Give your sales copy the 1 – 2 punch!" "Is the blogosphere really the Evil Empire?" "Every Lone Wolf needs a blog!" "Try this traffic building blogging tip!" "Would you kindly deposit a quarter to read my blog?" "The power of YOU!" "How often do your customers hear from your business?" "Do-it-yourself postcard advertising that really stands out!" "Have you ever considered using coupons to draw traffic to your web site?" "Why do you always use quotation marks in your titles?" "The Basics of Writing a Blog" – Part 3 "The Basics of Writing a Blog" – Part 2 "The Basics of Writing a Blog" – Part 1 "Email newsletter considerations for the solo business owner" - Part 2 "Email newsletter considerations for the solo business owner" - Part 1 "Quick tips on writing your first Internet classified ad!"

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Jul 3	"Don't Hide Your Failures - Advertise Them!" Steve Browne July 3, 2006 Know More: Advertising, Copywriting, E-Commerce, How to . . ., Information - Content, Marketing, Niche Markets, Owner traits Most customers like business people that are honest and not afraid to share their experiences - both the good and the bad. Continue Reading Posted at 9:23 PM \| Permalink
Jun12	"The Continuing Case for Small Business PR" Steve Browne June 12, 2006 How to create a PR piece that can form the basis of a successful marketing campaign by telling a compelling story and tailoring your piece to the right markets and media outlets. Continue Reading Posted at 8:51 PM \| Permalink
	"Bloggers Unite!" Steve Browne June 12, 2006 It was only a matter of time until the blogging "craze" took on a full life of its own with conferences, workshops, courses, awards, and who knows what else. Continue Reading Posted at 7:50 PM \| Permalink
Jun 1	"Adding value to your business web site!" Steve Browne June 1, 2006 If a site is sticky, it is one that attracts customers and keeps them at the site for unusually long periods of time. Sticky sites are good! Continue Reading Posted at 6:40 PM \| Permalink \| Comments
May31	"Promote your business through a newspaper column!" Steve Browne May 31, 2006 Could you write a column (or a blog?) and become a trusted authority figure in your niche? Continue Reading Posted at 7:30 PM \| Permalink
	"Marketing your solo business with coupons!" - Part 3 Steve Browne May 31, 2006 Coupons are an effective way for a small business to promote itself, brand itself, go prospecting for new customers, and make additional sales. Continue Reading Posted at 6:28 PM \| Permalink
	"Marketing your solo business with coupons!" - Part 2 "Marketing your solo business with coupons!" - Part 1 "Printing companies as business resources" - Part 2 "Printing companies as business resources" - Part 1 "Piggyback Marketing for your Solo Business: Endorsements" "Piggyback Marketing for your Solo Business: What Is It?" "Market to your community regardless of your niche" "Blog content and the information revolution" "What's up with these meta-tags?" - Part 1 - "Use a professional 'Tip of the Day' as a lead generator." "Use this strategy to attract customer interest!" "Have you tried using an advertorial in your marketing? "What is the service you render in your business?" "I hate fake deadlines - what about you?" "Read the ad - then get your freebie!" "Have you created a company press kit?" "The power of a story!" "Where to place your offer." "Would you trade a few compliments for a long-term business relationship?" "Lead your customers by the hand." "Did you know that 'smash down the door' advertising rarely works?" "What is your definition of a good advertisement?" "Give your customers a free company brochure or product catalog" "The attraction of a friendly sales personality." "Give your sales copy the 1 – 2 punch!" "Is the blogosphere really the Evil Empire?" "Every Lone Wolf needs a blog!" "Try this traffic building blogging tip!" "Would you kindly deposit a quarter to read my blog?" "The power of YOU!" "How often do your customers hear from your business?" "Do-it-yourself postcard advertising that really stands out!" "Have you ever considered using coupons to draw traffic to your web site?" "Why do you always use quotation marks in your titles?" "The Basics of Writing a Blog" – Part 3 "The Basics of Writing a Blog" – Part 2 "The Basics of Writing a Blog" – Part 1 "Email newsletter considerations for the solo business owner" - Part 2 "Email newsletter considerations for the solo business owner" - Part 1 "Quick tips on writing your first Internet classified ad!"

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