Selling Archives

Jul 1
"Yes, you really do have to compete with the world!"
Increasingly, customers begin their search for a purchase online.
Continue Reading
Jul 1
"Protecting your business from a fall"
Certainly, it takes time and effort to set your business up on a foundation with many anchors.  But when the ground shakes, when the storms come, you can survive some unforeseen catastrophes. Continue Reading
Jun13
"Has small business really changed that much?"
I was asked this simple question in a roundtable discussion of business owners recently, and to my utter surprise . . . Continue Reading
Jun12
"The Continuing Case for Small Business PR"
How to create a PR piece that can form the basis of a successful marketing campaign by telling a compelling story and tailoring your piece to the right markets and media outlets. Continue Reading
May31
"My little business sponsor a community event?"
There are all kinds of ways to donate your solo business time and skills to sponsored events. Continue Reading
"Promote your business through a newspaper column!"
Could you write a column (or a blog?) and become a trusted authority figure in your niche? Continue Reading
 


"Marketing your solo business with coupons!" - Part 3
"Marketing your solo business with coupons!" - Part 2
"Marketing your solo business with coupons!" - Part 1
"Printing companies as business resources" - Part 2
"Printing companies as business resources" - Part 1
"Youth entrepreneurship needs your encouragement!"
"Piggyback Marketing for your Solo Business: Endorsements"
"Piggyback Marketing for your Solo Business: Buy Me's"
"The Lone Wolf Solo Business Guide to Holidays"
"What really drives your business marketing?"
"Do you continually inspect your business?"
"If you do custom work, create custom expectations!"
"Jump start your business by doing things differently!"
"Have you tried using an advertorial in your marketing?
"I hate fake deadlines - what about you?"
"Read the ad - then get your freebie!"
"The power of a story!"
"Where to place your offer."
"Would you trade a few compliments for a long-term business relationship?"
"Lead your customers by the hand."
"Did you know that 'smash down the door' advertising rarely works?"
"What is your definition of a good advertisement?"
"The attraction of a friendly sales personality."
"Here's an unlikely place to find targeted customers"
"Give your sales copy the 1 – 2 punch!"
"Is the blogosphere really the Evil Empire?"
"Every Lone Wolf needs a blog!"
"Would you kindly deposit a quarter to read my blog?"
"The pursuit of income through blogging"
"The power of YOU!"
"The attraction of simple and easy."
"Do you recognize hype when you see it?"
"Are you welcoming ladies to your small business?"
"The attraction of 'F-R-E-E' on the Internet!"
"Do-it-yourself postcard advertising that really stands out!"
"Have you ever considered using coupons to draw traffic to your web site?"
"Internet marketing off-line"
"It's so easy to say 'NO' on the Internet"
"Quick tips on writing your first Internet classified ad!"
"Simple trends in online buying that will hit your business."

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